Marketing Officer

About the Role

The Marketing Officer is responsible for supporting the development and execution of marketing initiatives for Rocketship Courier Services and Reliable Courier. The role will focus on strengthening brand awareness, increasing customer engagement, supporting revenue-generating campaigns, managing digital and traditional marketing channels, and protecting the reputation of both brands.

Key Responsibilities

• 1. Marketing Strategy and Campaign Execution
• Develop and implement annual and periodic marketing plans for Rocketship and Reliable Courier.
• Develop and execute marketing campaigns to promote services, locations, special offers, customer initiatives, and new business opportunities.
• Coordinate promotional activities across digital, social media, in-store, branch, email, and other communication channels.
• Develop campaign concepts, messaging, timelines, budgets, and performance measures.
• Ensure campaigns are aligned with the individual positioning and target audience of each brand.
• Monitor campaign performance and recommend adjustments based on results. Track campaign performance against customer acquisition, reactivation, shipment-volume and revenue targets, and make timely adjustments to improve results.
• Develop and execute targeted campaigns to acquire new customers, reactivate inactive customers and increase the use of the Company’s courier and logistics services.
• 2. Brand Management
• Maintain consistent application of the Rocketship and Reliable Courier brands across all marketing materials and communication channels.
• Ensure that logos, colours, tone, messaging, and visual identity are used consistently.
• Support/develop marketing collateral, including flyers, posters, digital graphics, signage, brochures, promotional material, and customer communications.
• Review promotional content prior to publication to ensure accuracy, professionalism, and alignment with brand standards.
• Identify opportunities to strengthen brand awareness and market presence.
• 3. Reputation Management
• Monitor public perception and customer sentiment relating to Rocketship and Reliable Courier.
• Monitor online reviews, social media comments, customer feedback, and other public-facing platforms for potential reputational concerns.
• Escalate significant reputational risks to the appropriate management team in a timely manner.
• Develop and coordinate appropriate responses to negative reviews, customer complaints, misinformation, and public concerns in collaboration with Customer Experience and management.
• Support the development of a reputation management and crisis communication framework for both brands.
• Prepare holding statements, customer advisories, FAQs, and communication responses during service disruptions or reputational incidents.
• Track recurring customer concerns and provide insights to Operations and Customer Experience to assist with corrective action.
• Identify positive customer experiences, testimonials, achievements, and community initiatives that can strengthen brand reputation.
• Maintain professionalism and sensitivity when responding to matters that may affect customer confidence or the company's public image.
• 4. Digital and Social Media Management
• Coordinate and manage content across approved social media platforms.
• Develop a social media content calendar for both brands.
• Create engaging content that reflects company services, promotions, employee activities, customer education, and brand initiatives.
• Monitor comments, messages, mentions, and engagement.
• Work with Customer Experience to ensure customer enquiries received through tickets are appropriately addressed.
• Monitor social media trends and identify opportunities for relevant content.
• Track digital engagement, reach, impressions, conversion, and other relevant metrics.
• Support website content updates and digital campaigns as required.
• 5. Content Development and Communication
• Prepare marketing copy for advertisements, social media, email campaigns, newsletters, customer notices, website content, and promotional material.
• Develop clear and customer-friendly communication for service changes, new initiatives, operating updates, and promotions.
• Support internal communication initiatives where required.
• Coordinate photography, video content, testimonials, and other creative assets.
• Develop appropriate content to boost brand awareness and customer sensitivity
• Maintain an organized library of approved marketing materials and brand assets.
• 6. Customer and Market Insights
• Monitor customer feedback and market trends to identify opportunities for improvement.
• Conduct competitor reviews and market research relevant to the courier, logistics, e-commerce, and delivery sectors.
• Monitor competitor promotions, pricing communication, service offerings, and digital presence.
• Assist with customer surveys and feedback initiatives.
• Provide management with recommendations based on market trends, customer behaviour, and campaign performance.
• 7. Marketing Events and Promotions
• Coordinate and execute brand participation in promotional events, activations, community initiatives, expos, and customer engagement activities.
• Work with vendors and service providers for printing, promotional items, advertising, events, and other marketing requirements.
• Ensure events and promotions are executed within approved budgets and timelines.
• Support/Lead branch and store promotional activities as required.
• 8. Marketing Analytics and Reporting
• Maintain records of marketing campaigns and promotional activities.
• Prepare monthly and periodic marketing reports.
• Track key marketing indicators, including:
• o social media engagement;
• o website traffic;
• o campaign reach;
• o lead generation;
• o customer engagement;
• o customer sentiment;
• o online review ratings;
• o promotional conversion;
• o marketing spend versus results.
• Use available data to recommend improvements to future campaigns.
• Present significant performance gaps, emerging trends and recommended corrective actions to the General Manager
• 9. Cross-Functional Collaboration
• Work closely with Operations to understand service developments, capacity, locations, and operational changes before promotions are launched.
• Conduct sensitization trainings with managers or team members regarding opportunities or marketing concerns
• Partner with Customer Experience to identify common customer concerns and improve public communication.
• Collaborate with Human Resources on employer-branding, employee engagement, and internal communication initiatives where required.
• Liaise with Finance regarding marketing budgets, expenditure, and vendor payments.
• Support management with presentations, communication material, and special projects.
• 10. Other Responsibilities
• Maintain confidentiality regarding sensitive company, customer, and employee information.
• Represent both Rocketship and Reliable Courier professionally in interactions with customers, vendors, partners, and members of the public.
• Perform any other duties or responsibilities reasonably assigned that are consistent with the nature and scope of the position.

What You Bring

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• Minimum 2–3 years of relevant experience in marketing, communications, digital marketing, public relations, or a similar role.
• Experience managing more than one brand or business portfolio would be an asset.
• Demonstrated understanding of reputation management, public relations, and crisis communication.
• Experience with social media management and digital marketing platforms.
• Experience in logistics, courier services, retail, e-commerce, or another customer-facing industry would be an advantage.
• Proficiency in Microsoft Office.
• Familiarity with Canva, Adobe Creative Suite, social media scheduling tools, analytics platforms, or similar applications would be an asset.